MINDFIELD
How Brain Science is Changing Our World
A fascinating exploration of the most intriguing brain experiments so far this century… Her argument that our brains are far more malleable than we thought has a real resonance [and] her hesitant participation in experiments… along with brutally honest descriptions of the experts add a welcome dose of humour – NEW SCIENTIST
Think that you know yourself? Think again. The coming Neurorevolution will destroy your certainties – but maybe set you free. Arm yourself. Read this book – Armand Leroi, author of MUTANTS and Professor of Evolutionary Developmental Biology at Imperial College London
Riveting. Lone Frank has selected the most intriguing issues currently engaging scientists and philosophers, and presented them in a way that will engage anyone who possesses the organ she writes about – Rita Carter, author of MAPPING THE MIND and MULTIPLICITY
Does a great job of exploring the impending neurorevolution and sometimes scary consequences of neuro-technology – Professor Susan Blackmore, BBC FOCUS magazine
From religious experience, moral sense and personal choice to subliminal advertising, lie-detection and self-control, the brain has become the focal point for all questions about human nature. Modern neuroscience is now going to the heart of what it means to be human, and beginning to have important social and political repercussions, forcing us to think afresh about who we really are, why we behave as we do and where we are going.
MINDFIELD is the first book to document this coming age of ‘neurocentrism’. In it the award-winning science writer Lone Frank surveys how brain researchers are dissecting everything that makes us human and anchoring all sorts of phenomena we have previously considered incorporeal in soggy biology. She explores the influence these neuroscientific findings are having on society, reveals how this in turn is changing both the structure and the function of our brains, and speculates on what this cognitive revolution means for us all.
Interlacing fascinating accounts of the latest findings with witty and irreverent interviews with leading researchers in their laboratories, MINDFIELD is an exemplary work of popularization that provides nothing short of a comprehensive survey of the frontiers of modern neuroscience.
Publisher: Oneworld (UK/US)
Pub date: 1 April 2009
Length: 320 pages
All rights available excluding:
UK & Commonwealth, US, Denmark (Gyldendal), Netherlands (Maven)