RITA CARTER is is an award-winning science and medical writer and is the author of several books about the brain, including MAPPING THE MIND and EXPLORING CONSCIOUSNESS. She contributes to a wide range of newspapers and magazines, including New Scientist, The Times, Independent and Daily Mail, appears regularly on television and radio as a medical and science commentator, and gives frequent talks and lectures throughout Europe and the US. She lives in Oxfordshire, England.

Links
Rita Carter's website

MULTIPLICITY
The New Science of Personality, Identity and the Self

A riveting account of the latest science of mind... what emerges is a stunning new perspective on what makes us tick... The author offers a positive take.... and her work is always grounded in a thorough reading of the science –David Shukman, DAILY MAIL

Carter is pushing the envelope on personality, and her book should spark debate on the flexibility of the human mind – PUBLISHERS WEEKLY

MULTIPLICITY presents an entirely new view of our selves. Instead of seeing each person as a single personality, the science journalist Rita Carter argues that we all consist of multiple characters, each one with its own viewpoint, emotions and ambitions. The mother who feeds breakfast to her children, for example, has quite different concerns and opinions from the woman taking part in a boardroom discussion two hours later, and from the woman she will be with her husband that night. Yet all three may share the same body, and none is any more ‘authentic’ than another.

Personality changes in a person are conventionally frowned upon, but Rita Carter shows that in today’s world our ability to switch from one personality to another according to what is demanded of us is a huge strength, provided that one’s personalities work together as a team rather than against each other.

As well as its groundbreaking scientific thesis, MULTIPLICITY contains extensive exercises designed to help readers achieve this harmony.

Publisher: Little, Brown (UK/US)
Pub date: 17 January 2008 (UK)/27 March 2008 (US)
Length: 288 pages

All rights available excluding:
UK & Commonwealth, US, Brazil (Editora Rocco), Italy (Ponte Alle Grazie), Japan (Kodansha), Korea (Gyoyangin), Poland (Amber), Spain (Kairós)