Daniel Bor is a neuroscientist based at the University of Cambridge. He received his BA in psychology and philosophy from Balliol College, University of Oxford, in 1997, and his PhD in cognitive neuroscience from St John’s College, University of Cambridge in 2002. He has published research in various fields, including consciousness, attention, memory and intelligence. He has written articles on neuroscience and psychology for various popular magazines, including Scientific American Mind, New Scientist, Slate and Wired UK. He has also appeared on various radio shows and given many public talks, including at the London Science Museum and the Royal Institution.